Revolutionary-era archive

The early history of the Gadsden flag

From colonial print culture to the first Continental naval expedition, this account follows the rattlesnake emblem as it became a warning associated with American unity and defense.

Historic American flags displayed in an archival setting

The familiar yellow banner emerged from a broader Revolutionary-era tradition of rattlesnake imagery.

Historical overview

What the record establishes

The precise first appearance of the coiled rattlesnake and warning remains uncertain. Surviving accounts nevertheless place this imagery in Philadelphia’s naval and marine preparations during the closing months of 1775.

Before 1775

A colonial emblem

Rattlesnakes appeared in political prints before the yellow flag entered the documented record.

Autumn 1775

Naval mobilization

The Continental Congress began acquiring and converting ships for operations against British supply vessels.

December 1775

A printed explanation

A newspaper essay interpreted the rattlesnake as a symbol of vigilance, warning, courage, and colonial unity.

By 1775, the rattlesnake had moved well beyond the newspaper page. Variations appeared on military objects, currency, banners, and flags across the colonies.

As the emblem spread, its visual form changed. Earlier divided-snake imagery gave way to a whole rattlesnake, often represented as the species associated with North America. The now-familiar coiled pose and warning developed within this active culture of adaptation.

There is no conclusive surviving record identifying the first person, place, or exact date responsible for combining a coiled rattlesnake with “Don’t Tread on Me.” The documentary trail becomes clearer during the military preparations of late 1775.

Boston, shortages, and a naval plan

In the autumn of 1775, British forces remained in Boston while the Continental Army operated from the surrounding area. American troops faced severe shortages of arms and ammunition after the opening battles of the conflict.

That October, the merchant vessel Black Prince returned to Philadelphia from England carrying private correspondence for the Second Continental Congress. The information described British ships transporting military supplies to forces in America.

Congress responded by authorizing vessels intended to intercept British supply traffic. The Black Prince was acquired, converted for military service, and renamed Alfred. It became part of the first small Continental naval force.

Tall-masted sailing ship recalling eighteenth-century naval vessels
Merchant ships adapted for military use formed the nucleus of the early Continental fleet.

Marines and the yellow drums

Congress also authorized marine companies to serve with the new vessels. Contemporary descriptions associate some marines recruited in Philadelphia with yellow drums bearing a coiled rattlesnake, thirteen rattles, and the warning “Don’t Tread on Me.”

This evidence does not settle every question about the flag’s design, but it demonstrates that the essential combination of color, animal, posture, and warning was in circulation during the formation of American naval and marine forces.

A note on evidence: Early emblems were not standardized like modern flags. Descriptions of drums, banners, and printed devices may preserve related designs rather than one fixed master pattern.

An American Guesser

In December 1775, an anonymous contributor using the name “An American Guesser” wrote to the Pennsylvania Journal after observing the rattlesnake device on a marine drum. The writer considered why the animal might serve as an emblem for America.

The essay emphasized qualities then attributed to the rattlesnake: alertness, restraint before attack, a clear warning when threatened, and determination once engaged. It also interpreted the thirteen rattles as a representation of the thirteen colonies—distinct parts capable of producing a stronger warning when united.

The argument helped give readers a coherent political interpretation of an image already appearing in public. Rather than presenting aggression for its own sake, it framed the snake as watchful and defensive.

Was the writer Benjamin Franklin?

The author’s identity was not stated in the newspaper. The essay has often been attributed to Benjamin Franklin because its reasoning and style align with his earlier use of rattlesnake imagery, but that attribution should be understood as a scholarly conclusion rather than an explicit signature on the article.

Franklin had used snake symbolism in colonial political communication before the Revolution and later expressed reservations about the eagle as a national emblem. Those connections help explain why his name remains closely associated with the anonymous essay.

Key sequence

How the emblem entered the record

The surviving history is best read as a sequence of related developments rather than a single, fully documented moment of invention.

Print precedents

Snake imagery represents colonial cooperation and resistance in political communication.

Fleet authorized

Congress moves to acquire vessels capable of intercepting British military supplies.

Marine drums

Yellow drums carry a coiled rattlesnake, thirteen rattles, and the familiar warning.

Meaning explained

An anonymous newspaper essay interprets the emblem for a wider audience.

Coiled rattlesnake illustrating the central motif of the Gadsden flag
Continue the archive

People, symbols, and related flags

The flag’s history connects a preexisting colonial symbol with naval mobilization, political writing, and the Revolutionary career that gave the banner its lasting name.

Continue with the rattlesnake’s earlier symbolic development, the historical association with Christopher Gadsden, or a related banner used by the Culpeper Minutemen.

Common questions

History FAQ

Brief answers clarify what is documented, what remains uncertain, and how the early sources relate to the modern flag.

When did the Gadsden design first appear?

The exact first appearance is not known. Contemporary evidence places closely related coiled-rattlesnake imagery and the warning in Philadelphia’s naval and marine preparations in late 1775.

Was the design standardized in 1775?

No. Early descriptions and surviving representations vary. The yellow field, coiled rattlesnake, and warning became defining elements, but details such as anatomy, lettering, and proportions were not fixed.

What connected the emblem to the Continental Navy?

The imagery appeared during the creation of the first Continental naval force and was reported on drums associated with marines recruited to serve aboard its vessels.

Why did the snake have thirteen rattles?

The December 1775 newspaper interpretation treated the thirteen rattles as symbols of the thirteen colonies: separate components whose strength came from acting together.

Did Benjamin Franklin write the newspaper essay?

The article was published anonymously under a pen name. It is widely attributed to Franklin, but the original printed text did not identify him directly.

Is this flag identical to the First Navy Jack?

No. They share rattlesnake imagery and a related warning, but the familiar Gadsden design uses a yellow field while the First Navy Jack is associated with horizontal stripes.

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